Women are inherently multi-taskers. We know what we need to get done, and we need to get everything done RIGHT NOW. That’s why the connected home is helping us create a greater partnership with our families, so it’s not all on us. Equality starts at home. We must take action bringing this awareness to everything we do – including designing products that make our lives easier.


Source: The Girls’ Lounge

While many remarkable men have designed groundbreaking technology, women have been the driving force behind the design. We bring warmth to technology because we are caregivers in our core. Susan Kare, the woman behind Apple’s first icons, designed them to be friendly, simple and easy to use. Without that insight, the Macintosh would’ve been just like the PC. Technology can be cold, women bring the personalization, because we look at things more contextually and design for ease of use. Tech would never be adaptable if it weren’t easy to use.

Having recently attended the annual Consumer Electronics Show in Las Vegas with hundreds of media executives, innovators and captains of industry in tow, I see the path has become clear. We are becoming the generation of the connected human. Advances in technology and connected cognitive mobility are giving us the flexibility to be in two places at the same time. And having flexibility at work translates to more freedom at home.

There are now refrigerators that act as a personal assistant, sharing what ingredients are going to expire the soonest, providing recipe suggestions on what you should make, and syncing you to an online grocer to get whatever you don’t have—delivered. This saves countless time from rumbling through the fridge, searching for a recipe online, or driving off to the grocery store. It makes it easier to share the role of “cook” with your husband and your kids.

Another advanced design providing more freedom – a breast pump built right into the bra by Willow. A new mom can be pumping while she’s at her computer, with no awkward tubes or hiding in a converted office/”nursing room“ while at work.  This technology removes barriers that make it harder for women to return to the workplace.


Source: The Girls’ Lounge

If your travel schedule is anything like mine, your suitcase is packed and unpacked every few days, leaving very little time to clean clothes, visit the drycleaner and figure out what to wear next. LG’s connected closet includes a washer-dryer-drycleaner right in your own bedroom. Think about the convenience and efficiency of this, because there are no missing items at Joe’s drycleaner.

And where is so much of our time spent? Getting to destinations. Autonomous cars were the stars of the show. Imagine being able to multi-task in the car and doing it comfortably, not when you’re jammed into the backseat of a cab with a driver who races to 60 and slams to 0 on every city street — but a paced, comfy ride in a vehicle that’s connected and safe.

General Motors and IBM have already come together to integrate the power of OnStar and IBM Watson to make your ride as fruitful as possible – such as navigating roads to help you avoid traffic when you’re low on fuel, ordering coffee on the go and providing customized entertainment experiences by applying machine learning to your specific preferences. It’s like having a guardian angel at every turn.


Source: The Girls’ Lounge

Technology is continuing to enable us to have more mobility and freedom in what we want to do, when we want to do it and where we want to do it. And that will continue to improve the pace to equality. But remember, equality starts at home.

Shelley Zalis is CEO of The Female Quotient and Creator of The Girls’ Lounge.